WhatsApp is fast becoming the business communication channel of choice, with sales people using it more and more across the world to communicate with their customers to great effect.

But what about as a marketing tool? Sure!

Some sample use cases we've seen from our customer base;

Real Estate Project New Launch Announcement (HK locals)

Real Estate Project New Launch Announcement (Singapore expats)

Essentially anything you'd consider using an EDM or a bulk email for.

Frequently Asked Questions

1. Is there a verification process? Yes, more on that here.
2. Are there limits? Yes, the first week there are limits of engaging 1000 contacts a day, and then increases to unlimited over the next 7 days.
3. Will the display name be my company? Yes
4. How do I get my account verified (green tick)? Once we've helped get your first few campaigns launched responsibly (following best practices below) we can help apply for the green tick to Meta. This usually happens after a month.
5. Will my customers get upset if I'm WhatsApp-ing them? Our experience is not so long as you follow the best practices below. In fact Gartner (in this article) predicts that by 2025 75% of businesses will be using smart tools like WhatsApp to engage their customers, up from 20% today.

Best Practices

1. Be personal. Like building any relationship, being sincere and personal is important with messaging on WhatsApp. Simple things like addressing their names and making reference to a previous enquiry go a long way. No one likes to get treated like a number in a database.
2. Be relevant. Share something you think they'd be interested in receiving. ie, if somebody enquired about some property in Canada, perhaps not a great idea to hit them up with property in Thailand
3. Get to the point. Personalized, relevant and punchy. That's the holy trinity of WhatsApp for marketing success.
4. Be respectful. Give your audience simple and easy fast-response buttons such as what we like to call the traffic light approach ("Im interested", "Im not interested" or "Opt-out".) Chaaat tracks the opt-outs so new campaigns respect their preferences.